Director of Content Creation, Marketing & Production
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Lunds & Byerlys Social Campaign

We Are Nuts was named the Top Family Owned Business in Minnesota Business Magazine in 2023. At their factory in Northeast Minneapolis, their premium products are hand-crafted in small batches. This campaign of social media assets was built on the price vs. perception brand narrative for Lunds & Byerlys, as part the full line launch of We Are Nuts products in all 17 stores. The campaign resulted in a 300% increased Social Media reach in the first 3 days, resulting in spiked sales and repeat wholesale orders. The nuttier, the better!