Director of Content Creation, Marketing & Production
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Booē Beach Campaign

These days, re-marketing of assets is crucial…not only for efficiency, but also for cost. A simple image of the Storm Gray Booē Belt Bag was shot on a plain background and then put in various multi-colored beach scenes using AI tools. Each color was matched with a map and description of a “colored sand” beach to match each bag. Assets were created for social media as well as segmented Google and Meta display ads.