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With patented TRUZip® technology, the Booē Waterproof Belt Bag is the only true waterproof belt bag on the market, and was named the #1 Waterproof/Travel Belt Bag on CNN. Still and motion assets were created with a new brand refresh featuring a jungle environment to emphasize the bright colors. Assets were used on social media, Google and Meta digital ads and the e-commerce. And yes, that’s a real leopard gecko (his name is Leo)! His Meta ad launched with a respectable 4+ ROAS.