Director of Content Creation, Marketing & Production
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The Container Store

Dipware® is Madesmart®’s line of efficient and collapsible diningware. Designed with a versatile collapsible cup, Dipware® can be neatly stacked to save space. Assets were used for CPG, digital/social, e-commerce, sales decks, PDQ/retail displays and trade shows. The Appetizer Tray was nominated for GIA® design award in innovation at The Inspired Home Show, where the whole line was immediately picked up exclusively by The Container Store for one year, resulting in $15M in sales in the first eight months. The line was also featured on HSN in late 2023.